Role Overview

We are looking for a driven Sales Representative to grow Upbound’s presence in cafés, gyms, and off-trade channels. This role focuses on building strong relationships with outlet owners, driving product placement, and ensuring consistent sell-through. The Sales Rep will be the face of Upbound in the field — introducing our hydration and performance drink to new accounts, managing existing partners, and ensuring execution excellence on the ground.

Key Responsibilities

1. Business Development

• Identify and secure new accounts in cafés, boutique gyms, yoga/Pilates studios, co-working spaces, and other off-trade outlets.
• Pitch Upbound products to decision-makers and negotiate commercial terms with support from the Senior Sales Manager.
• Achieve targeted new outlet openings monthly.

2. Account Management

• Manage relationships with existing partners to drive reorders and maintain shelf/fridge presence.
• Monitor stock levels, assist with replenishment, and coordinate with distributors/warehouse for timely delivery.

3. Trade Activation & Execution

• Work with Marketing to execute in-outlet activations (sampling, small events, collab campaigns).
• Ensure visibility through POSM (posters, fridges, counter stands) and premium placement in outlets.
• Provide feedback on competitor activity and outlet trends.

1. Order, Delivery & Payment Handling

• Personally deliver products to cafés, gyms, and off-trade outlets as part of sales visits.
• Handle COD (cash on delivery), PO, and invoice-based orders directly with outlets.
• Ensure products and invoices are delivered together, with proper acknowledgment from outlets.
• Collect payments accurately and submit to Finance according to company SOP.
• Maintain delivery records and reconcile stock/outstanding payments daily.

5. Reporting & Insights

• Submit weekly reports on outlet visits, sales performance, competitor movements, and market feedback.
• Track KPIs: number of new outlets, sales volume per account, reorder frequency, and activation success.
• Provide insights to Sales & Marketing for product positioning and growth strategy.

KPIs / Success Metrics

• New outlet acquisition target (cafés, gyms, off-trade) – monthly/quarterly.
• Volume sold per outlet and reorder rate.
• % of outlets activated with POSM/branding.
• Customer satisfaction and retention (measured via reorder consistency).

Requirement

• 1–3 years of sales experience in FMCG, beverages, or lifestyle brands (preferred but not mandatory).
• Strong interpersonal and relationship-building skills.
• Self-motivated, energetic, and comfortable with fieldwork and outlet visits.
• Passion for wellness, fitness, and lifestyle brands a plus.
• Ability to communicate in English and Bahasa Malaysia; Mandarin is an advantage.
• Possess own transport for outlet visits.