Are you a growth-driven marketer who loves turning data into results? At Emax Beauté International, we’re seeking a Performance Marketing Specialist to drive our e-commerce and digital growth across multiple platforms. If you thrive in a fast-paced, innovative environment and are eager to make a real impact, this role is for you!

What You’ll Do

E-Commerce Growth

• Own and grow online sales via Upbound website and marketplaces like Shopee, Lazada, and Amazon (as we expand).
• Optimise product listings, bundles, pricing strategies, and promotions.
• Run A/B tests on landing pages and checkout flows to maximize conversions.

Digital Acquisition 

• Manage or coordinate with agencies/media buyers on Meta, TikTok, and Google Ads campaigns.
• Explore and test new digital channels, including affiliate marketing, search, and retargeting.
• Monitor CAC/ROAS and propose smart budget reallocations to improve campaign efficiency.

Retention & Customer LTV

• Build CRM flows via email, SMS, and WhatsApp to drive repeat purchases.
• Launch replenishment campaigns like 30-day reorder nudges or subscription pushes,
• Segment users into first-time, repeat, and high-value customers to deliver personalised offers. 

Analytics & Reporting

• Own dashboards in GA4, Shopify, and marketplace BI tools.
• Track weekly KPIs: CAC, ROAS, AOV, Repeat Rate, LTV.
• Turn data into actionable insights: which campaigns to scale, optimise, or retire. 

Growth Experiments

• Run rapid experiments: new bundles, flash sales, landing pages, referral codes.
• Document results and build repeatable playbooks to scale what works.

Why Join Emax Beaute International

• Be part of a fast-growing beauty & wellness group with leading brands.
• Work with a team that values innovation, results, and people-first culture.
• Hands-on experience across all aspects of digital growth, e-commerce, and retention marketing.

Who We're Looking For

• 3-5 years of experience in e-commerce, digital marketing, CRM, or growth marketing (FMCG, wellness, or consumer goods experience preferred).
• Hands-on experience with Shopify (or similar platforms), GA4, Meta/TikTok Ads, and CRM tools.
• Strong analytical skills and have owner's mindset (proactive, resourceful, and solution-oriented). 
• Creative, self-driven, and ready to thrive in a lean, fast-moving team.