Job Purpose: To strengthen the company’s employer brand, attract top talent, and promote learning & development initiatives (Academy programs) through strategic marketing. This role bridges HR, Marketing, and Education, ensuring the company is recognized as both an employer of choice and a knowledge-driven organization.

Key Responsibilities:

Employer Branding & Talent Acquisition Marketing

• Design and execute employer branding strategy across social media, career portals, and digital platforms.
• Create talent attraction campaigns to showcase company culture, employee success stories, and career opportunities.
• Partner with recruiters to produce compelling job postings, talent ads, and outreach campaigns.
• Measure employer branding impact through KPIs such as candidate quality, reach, and engagement.

Academy (Education) Marketing

• Develop marketing strategies for academy programs (training, certification, upskilling workshops, leadership programs).
• Collaborate with L&D/Academy teams to translate technical/educational content into marketable stories.
• Promote academy offerings internally (employees) and externally (partners, industry networks, talent pipeline).
• Manage marketing assets: brochures, e-learning visuals, video content, email campaigns, and event promotions.
• Support event marketing for seminars, workshops, webinars, and career fairs.

Internal Engagement & Advocacy

• Encourage employee participation in learning programs and employer branding campaigns.
• Build an employee ambassador program to amplify academy initiatives and company culture.
• Partner with HR to highlight career growth, upskilling opportunities, and success stories.

Analytics & Optimization

• Track ROI of academy campaigns (enrollment numbers, participation rates, learner engagement).
• Monitor talent pipeline health and employer brand positioning in the market.
• Benchmark against competitors’ employer brand and education program marketing.

Requirements

• Bachelor’s degree in Marketing, HR, Communications, or Education.
• 3–5 years of experience in employer branding, recruitment marketing, or education marketing.
• Strong skills in digital marketing, social media campaigns, and content creation.
• Experience in learning programs / academy promotion is a plus.
• Excellent storytelling, copywriting, and creative direction skills.
• Analytical mindset to measure and improve campaign effectiveness.

KPIs / Success Metrics

• Employer Brand Awareness (reach, engagement, talent applications).
• Talent Acquisition Marketing (application quality, time-to-hire).
• Academy Marketing (enrollment rates, learner engagement, event attendance).
• Employee Advocacy & Engagement (ambassador participation, academy program adoption).
• Marketing ROI (campaign cost vs. outcomes).