Job Summary:

We are looking for an experienced Brand Manager/Assistant Brand Manager to lead strategic marketing, advertising, KOL collaborations, and community events. The ideal candidate has a strong background in brand building, digital & traditional advertising, content creation, and campaign execution. They will manage cross-functional teams, optimize marketing performance, and ensure seamless execution of brand initiatives.

Key responsibilities:

Strategic Marketing & Brand Management

• Develop and execute brand strategies to drive market growth, brand awareness, and customer loyalty.

• Oversee brand positioning, ensuring consistency in messaging, visual identity, and customer experience across all touchpoints.

• Conduct market research and competitor analysis to identify trends, opportunities, and potential areas for differentiation.

• Work closely with the Product Development team to ensure that new offerings align with the brand’s image and customer needs.

Advertising & Campaign Management

• Develop and manage advertising strategies across multiple channels, including digital, social media, print, TV, and out-of-home (OOH) advertising.

• Plan and execute paid media campaigns, ensuring optimal budget allocation and return on investment (ROI).

• Monitor campaign performance using analytics tools, making data-driven adjustments to optimize engagement and conversions.

• Collaborate with creative teams and agencies to develop impactful ad creatives and messaging that resonate with target audiences.

KOL & Influencer Marketing

• Build and maintain strong relationships with Key Opinion Leaders (KOLs) and influencers to enhance brand credibility and reach.

• Oversee influencer collaborations, ensuring content aligns with brand values and marketing objectives.

• Track and analyze KOL campaign performance, optimizing strategies based on engagement and conversion data.

Community Event Planning & Execution

• Conceptualize, plan, and execute community events that align with brand objectives, ensuring high engagement and meaningful interactions.

• Build partnerships with local organizations, influencers, and media to maximize event reach and impact.

• Manage on-ground activations, including logistics, staffing, and audience engagement strategies, to create memorable brand experiences.

• Analyze event performance, gather customer insights, and leverage feedback to enhance future event planning.

Merchandise Planning & Execution

• Develop and implement merchandise strategies to enhance brand visibility and consumer engagement.

• Collaborate with designers and suppliers to create high-quality promotional merchandise that aligns with brand aesthetics and marketing objectives.

• Ensure efficient inventory management, cost control, and timely distribution of merchandise for campaigns, events, and retail promotions.

• Analyze the effectiveness of merchandise campaigns and recommend improvements based on sales and consumer feedback.

Content Creation & Brand Storytelling

• Develop compelling content strategies that resonate with target audiences across various platforms, ensuring brand consistency.

• Oversee the creation of marketing materials, including social media content, email campaigns, website copy, and event collateral.

• Work closely with designers, photographers, and videographers to produce engaging visual and video content for campaigns.

• Optimize content for different marketing channels, ensuring alignment with brand tone, audience preferences, and performance goals.

Stakeholder Collaboration

• Work cross-functionally with internal teams (Brand, Advertising, Training, Operations, and Finance) to ensure smooth execution of promotional activities, new product launches, and campaigns.

• Develop and nurture relationships with external agencies and suppliers to guarantee timely and high-quality delivery of marketing communications, materials, and campaign executions.

Performance Monitoring & Insights

• Leverage data analytics to monitor campaign performance, identify trends, and share actionable insights to inform strategy refinement and decision-making.

• Measure and report on the ROI of marketing activities, optimizing future efforts based on performance metrics.

• Conduct post-campaign analysis to assess effectiveness and provide recommendations for future improvements.