Key Responsibilities:

1. Retail Channel Growth

• Secure product listing with key malls, lifestyle concept stores, gyms, wellness chains, and pharmacy groups
• Drive sell-through via retail activation plans, POP placements, staff training, and seasonal campaigns

2. Export Market Expansion

• Identify and build distribution partners in Southeast Asia, Hong Kong, Australia, or Middle East
• Navigate regulatory, logistics, and labeling requirements to enter new countries
• Negotiate distributor and trade terms, MOQ, and marketing support packages

3. Sales Strategy & Leadership

• Develop GTM strategy for each market, channel, and product format (RTD sachets, powder cans, etc.)
• Forecast sales targets and actively manage P&L by channel
• Coordinate closely with brand & ops team to ensure supply and demand alignment

4. Relationship Management

• Build long-term relationships with buyers, distributors, trade event organizers, and export agents
• Attend trade fairs and regional expos as brand representative

Ideal Candidate:

• 5+ years of sales leadership experience in beverage, FMCG, or health & wellness category
• Proven track record in launching or scaling hydration / functional drinks regionally
• Experience with mall-based retail or premium placement (e.g., Pavilion, Isetan, Don Don Donki, Guardian/Watsons, or equivalent)
• Exposure to export processes (distributor onboarding, compliance, channel pricing)
• Strong commercial acumen with a hands-on hustler mindset — willing to open new doors and hit the ground running
• Must be execution-obsessed, KPI-driven, and deeply resourceful

Bonus If You Have:

• Existing relationships with lifestyle retailers or fitness chains
• Background in launching wellness brands from zero to scale
• Experience working across multiple SEA markets or in high-performance beverage categories (e.g., protein , hydration, electrolytes)