About Emax Beauté Group

Emax Beauté Group is a leading beauty and wellness organization in Malaysia, home to brands such as Beauté Library, B+ Clinic, Venusde, and Curvena.

We are now expanding into the functional beverage industry with Upbound, a performance hydration drink crafted for wellness-conscious and active lifestyles.

As we prepare to scale Upbound across Malaysia and key international markets, we are seeking an experienced Regional/National Sales Manager to lead commercial growth, retail expansion, and distributor development.

Key Responsibilities

1. Retail Channel Growth

• Secure product listings with key malls, lifestyle concept stores, gyms, wellness chains, and pharmacy groups.
• Drive sell-through via retail activation plans, staff training, POP visibility, and seasonal campaigns.
• Build data-driven retail dashboards to track performance, sell-out, and merchandising compliance.

2. Export Market Expansion

• Identify and establish distribution partners in Southeast Asia, Hong Kong, Australia, and the Middle East.
• Oversee regulatory, logistics, and labeling requirements for market entry.
• Negotiate trade terms, MOQ, and joint marketing plans with export partners.

3. Sales Strategy & Leadership

• Develop go-to-market strategies by channel and market (RTD sachets, powder cans, etc.).
• Forecast and manage sales targets, pricing, and P&L performance.
• Collaborate with brand and operations teams to ensure supply-demand alignment and trade readiness.
• Build and mentor a field sales team as the business scales.

4. Relationship Management

• Cultivate long-term relationships with buyers, distributors, trade show organizers, and export agents.
• Represent Upbound at regional expos, retail meetings, and international trade events.
• Champion the brand’s wellness-driven mission in every partnership.

Ideal Candidate

• 5+ years of sales leadership experience in beverages, FMCG, or health & wellness brands.
• Proven success in launching or scaling functional/hydration drinks regionally.
• Strong relationships or familiarity with mall-based and lifestyle retailers (e.g., Pavilion, Isetan, Don Don Donki, Guardian, Watsons).
• Experience in export market setup — distributor onboarding, pricing strategy, and compliance.
• Strategic yet hands-on, with a hustler mindset and strong commercial acumen.
• Highly execution-driven, resourceful, and KPI-focused.

Bonus Advantages

• Existing network with lifestyle retailers, gyms, or wellness chains.
• Experience launching wellness or performance brands from zero to scale.
• Regional exposure across SEA markets or high-performance beverage categories (e.g., protein, hydration, electrolytes).

Why Join Us

• Lead a new business division under a well-established beauty & wellness group.
• Be part of a pioneering team bringing Malaysia’s next-generation hydration drink to life.
• Opportunity for regional leadership growth and performance-based advancement.